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    Indulge in Rich, Richer, Richest Moisture

    Trust the leading relaxer kit in Africa to create a genius solution that nourishes your hair while relaxing. Our unique natural ingredients, including Shea Butter and our No-Mistake technology, promise silky, straight hair with optimal shine every time.

    The extra dose of moisture ensures bouncy, healthy hair while protecting even the most sensitive scalp.

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    • "The most recommended brand at my salon big up with all your different products."

      - Pauline Mogorosi

      on MOISTURE PLUS

    • "What would we do without Dark and Lovely? Thanks for making us beautiful all these years."

      -Boitumelo Tumi Mokokosi

      on MOISTURE PLUS

    • "I like you Dark and Lovely"

      -Nhlanhla Ngwenya

      on MOISTURE PLUS

      MOISTURE PLUS PRODUCTS

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      MOISTURE PLUS PRODUCTS