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      JOIN US FOR THE REGIONAL FINALS OF THE 2016 GOLDEN SCISSORS AWARDS

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      #SwitchToRich and WIN with Dark and Lovely Fat Protein!

      1. Purchase our NEW Fat Protein Relaxer
      2. Relax and style your hair
      3. Find us on Facebook.com/darkandlovelysa
      4. Send us a selfie and make sure to include the product you purchased
      5. Keep an eye out on the page for our weekly winners!

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      Seven Wonders For Your Hair

      Oil of 7 Wonders

      First rejuvenating Amla Oil delivering 7 wonders for your hair

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      Undo 2 Years of Damage in 2 Weeks

      Amla Legend

      Indulge in the legendary power of Amla Oil and see for yourself, day after day, your hair texture is visibly smoother, stronger and resilient.

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      Keep Cool! Soothe Your Itchy Scalp Instantly

      Braids'n Weaves

      Scalp Soother is the 1st anti-itching daily lotion for braids and weaves. Easy scalp tracking, easy absorption, fresh control.

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      Now Intense Moisture meets Intense Color

      Color Intensity Amber Blonde

      An exclusive creamy hair color formula designed for African hair

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      Trust the #1 Relaxer in Africa

      Moisture Plus Relaxer

      Superior Moisture. Silky Straight Hair.

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      Richer, Fuller, Straighter Hair - The Professional Way

      FAT PROTEIN

      The 1st Bodifying Relaxer Enriched with Fat Protein that Relaxes and Replenishes, for Premium Scalp Comfort.

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    • Amla Legend

      Dark and Lovely unveils a legendary beauty secret for African hair: Indian Amla oil. Used by Indian women for centuries to replenish their hair, these rich treatments will undo two years’ worth of damage in just two weeks.

    • Beautiful Beginnings

      Beautiful hair begins with the best protection. This complete collection is loaded with gentle, natural ingredients, including Aloe Vera and Coconut Oil, to drench your hair in moisture and prevent damage.

    • Dark and Lovely Care

      Treat your hair and scalp to the best daily care available with the Dark and Lovely collection, specially designed by our African hair experts. Each treatment is formulated to deliver intense moisture, brilliant shine, and smooth control.

    • Anti Breakage

      Get the lush, long hair you dream of with our Anti-Breakage collection, featuring a rich blend of ceramides, the secret to stronger hair, and ultra-moisturizing wheat germ oil. Together they penetrate each strand to reinforce weak spots, increase shine and promote elasticity

    • Color Intensity

      After 10 years of research, the Softsheen-Carson Laboratories has designed a tailor-made solution for African hair: A unique dye that delivers intense color and incredible shine, even on dark hair.

    • Precise

      Precise makes relaxing your hair simpler (and safer) than ever with our no-mix formula. Easy-to-follow directions guarantee perfectly relaxed hair and beautiful shine.

    • Braids n Weaves

      Keep your braids or weaves as fresh and neat as the first day you got them. This complete collection is specially targeted to fight the most common problems of braids and weaves, including dry hair, scalp tightness, irritation and dullness.

    • Moisture Plus

      Trust the leading relaxer kit in Africa to create a genius solution that nourishes your hair while relaxing. Our unique natural ingredients, including Shea Butter and our No-Mistake technology, promise silky, straight hair with optimal shine every time.

      DARK & LOVELY IS SOCIAL

      PICTURES OF DARK & LOVELY FANS!

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      How would you describe your current hair condition ?

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      from Shea Butter to Coconut Oil

      Learn More About Our Ingredients

      Shea Butter is a rich source of moisture, triglycerides, oleic acid and omega-6 fatty acids. Extracted from the nuts of Shea-Karite Tree, Shea Butter is a powerful emollient that helps to reduce dryness on both hair and scalp.